THE UNPLEASANT TRUTH
Did you ever knew that conventional cotton accounts for nearly 25% of the insecticides and 10% of the pesticides used throughout the world, although it is grown on only 3% of the total cultivated area. At least one million agricultural workers around the world are hospitalized because of acute pesticide poisoning each year.
The problems with clothing production don’t stop in the field. During the conversion of conventional cotton into clothing, numerous toxic chemicals are added at each stage like silicone waxes, harsh petroleum scours, softeners, heavy metals, flame and soil retardants, ammonia, and formaldehyde to name just a few.
Farmed with GMO-free seeds our cotton is pesticide and chemical free. The super-soft fabric produced from this cotton not only gives smile on your kid but also to its farmer.
BY THE PEOPLE
Machines do not make our apparels but people do. When your kid slips into that comfy hoodie, rest assured that it had been fully crafted in a safe environment by talents who are paid well and not kids. We source cotton from farms where safety is priority and our apparels are produced in factories which are top tier in social and environmental standards. Our facilities are free from sweat-shop and child-labor.
We love cotton cause they are renewable and bio-degradable unlike fibers which come from petroleum base. With increased use of chemicals and fertilizers in cotton farms the salinity of water and soil has increased. This leads to infertile soil and residues of pesticides which poisons the population living in the area.
Farmed from GMO-free seeds our cotton is produced without the use of synthetic pesticides or fertilizers, protecting both the environment and farmers’ health and thus encouraging biodiversity, improved quality of land and less water contamination.